Love is in the Air
This year, Love is in the Air will run from February 2nd through the 16th. This event was based around Valentine’s Day, giving players a chance to give and receive gifts throughout Azeroth.

Originally Posted by Blizzard (Blue Tracker / Official Forums)
A quick update on changes to Holiday Loot with the launch of 'Love is in the Air' today:

When we changed Holiday dungeons to scale based on a player’s level, we aimed to increase participation in those dungeons. We also wanted to avoid a situation where a player with an army of low-level characters had a better chance at receiving account-wide rewards than a player with one or two max-level characters. At the same time, we didn't want to impact the amount of chances that players who maintain several max-level characters had in previous years.

As a compromise, we made account-wide rewards a random drop for any character capable of participating in current-expansion content. For the remainder of Legion, players level 98 and above fit that criteria. The minimum level requirement will increase again in Battle for Azeroth, and will continue to increase in future expansions.

New in 2018

  • Heirloom upgrades added to the event vendor.
  • Event specific cosmetic items can be transmogged.
  • Neck slot items are now item level 880.
  • Players that are lower level than current expansion content (lower than Level 98) receive Heart-Shaped Carton, which doesn't contain the Big Love Rocket

Lovely Charm Collection
To start collecting Lovely Charms, players must purchase a Lovely Charm Collector's Kit from Kwee Q. Peddlefeet. With it in their inventory, players will be rewarded with Lovely Charms whenever they fight enemies which would grant XP or Honor.

The Event Boss: Apothecary Hummel
You can queue through the dungeon finder to kill Apothecary Hummel, who drops a Heart-Shaped Box or Heart-Shaped Carton (depending on your level) for the first kill of the day - this can contain:

Apothecary Hummel also drops a random neck piece from the following list:

Upon killing Apothecary Hummel for the first time you will also be awarded a Faded Lovely Greeting Card, which will begin the quest Something is in the Air (and it Ain’t Love).

In Orgrimmar and Stormwind you will find the Love is in the Air areas, where a Junior Detective will be waiting for you with the introduction quest Uncommon Scents. Completion will unlock a quest chain which includes:

Gift to Faction Leaders
The Faction Leader daily quests are repeatable quests that require players to turn in a Lovely Charm Bracelet to the leader of their choice. The rewards will always be 5 Love Token and a Lovely Card, which increases stats based on the faction leader.



Daily Quests

Love is in the Air rewards can be purchased at a Lovely Merchant in major cities, in exchange for Love Token.




Transmog and Love is in the Air Set



The following achievements are able to be earned during the event. Everything under the Fool For Love category is needed as part of the meta for What a Long, Strange Trip It's Been, which awards Reins of the Violet Proto-Drake when completed.

Name Side Reward
Fool For Love Complete the Love is in the Air achievements listed below.
Title Reward: the Love Fool
Be Mine! Eat the eight "Bag of Candies" heart candies listed below.
Beacon of Love Have 25 Love Rays active on you simultaneously.
Charming Create 12 Lovely Charm Bracelets.
Dangerous Love Assist the Steamwheedle Cartel in stopping the sinister Crown Chemical Co. plot.
Fistful of Love Use a Handful of Rose Petals on each of the race/class combinations listed below.
Flirt With Disaster Get completely smashed, put on your best perfume, throw a handful of rose petals on Sraaz and then kiss him. You'll regret it in the morning.
Flirt With Disaster Get completely smashed, put on your best perfume, throw a handful of rose petals on Jeremiah Payson and then kiss him. You'll regret it in the morn...
I Pitied The Fool Pity the Love Fool in the locations specified below.
It Might Just Save Your Life Unleash the power of love contained within a holiday necklace.
Lonely? Enjoy a Buttermilk Delight with someone in Dalaran at a Romantic Picnic during the Love is in the Air celebration.
Love Magnet Have 10 Love Rays active on you simultaneously.
Lovely Luck Is On Your Side Open a Lovely Dress Box and receive a Lovely Black Dress.
My Love is Like a Red, Red Rose Obtain a Bouquet of Red or Ebon Roses during the Love is in the Air celebration.
Nation of Adoration Complete the Lovely Charm Bracelet daily quest for each Alliance capital.
Nation of Adoration Complete the Lovely Charm Bracelet daily quest for each Horde capital.
Perma-Peddle Obtain a permanent Peddlefeet pet by procuring a Truesilver Shafted Arrow.
Shafted! Shoot 10 players with the Silver Shafted Arrow.
Sweet Tooth Sample the Love is in the Air candies listed below.
The Rocket's Pink Glare Shoot off 10 Love Rockets in 20 seconds or less.
They Really Love Me! Have 50 Love Rays active on you simultaneously.
Reward: True Love Prism
Tough Love Defeat the trio of Crown Chemical Co. apothecaries in Shadowfang Keep.

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